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Channel and
Pass It On - Outdoor Mentors Join Forces to Help Youth Experience
The Great Outdoors
Exclusive
Partnership with Leading Youth Mentorship Program Continues Outdoor
Channel's Commitment to Ensuring Future Generations Value Outdoor
Heritage and Participate in Outdoor Lifestyle
Temecula, Calif., April 27 /PRNewswire/ -- Outdoor Channel, America's
leader in Outdoor TV, today announced an exclusive partnership with
Pass It On - Outdoor Mentors, a leading national organization dedicated
to providing youth with mentors who will share with them the experiences
of traditional outdoor activities. Outdoor Channel's relationship
with Pass It On - Outdoor Mentors adds to its existing partnerships
with more than a dozen conservation organizations and champions
of the outdoors including Boy Scouts of America, Ducks Unlimited,
National Wild Turkey Federation, Safari Club International, Trout
Unlimited and Pheasants Forever, among others. It is one more demonstration
of Outdoor Channel's robust commitment to promoting the preservation
of the outdoors and encouraging future generations to enjoy traditional
outdoor pursuits.
As part of the relationship, Outdoor Channel will serve as Pass
It On - Outdoor Mentors' exclusive television partner, participating
in all of Pass It On - Outdoor Mentors' youth mentoring events and
filming select events for inclusion in Outdoor Channel's growing
slate of original programming. Outdoor Channel will also use its
extensive access to a roster of popular outdoor celebrities and
personalities to endorse Pass It On - Outdoor Mentors in public
service announcements on-air and on its Web site located at www.outdoorchannel.com.
Outdoor Channel will also leverage its leadership position with
affiliates, advertisers and outdoor affinity and conservation organizations
to create customized marketing programs around Pass It On - Outdoor
Mentors and youth mentoring.
"Youth participation in traditional outdoor pursuits like hunting
and fishing is critical to preserving the outdoor heritage, and
Pass It On - Outdoor Mentors is a great example of an organization
that helps young people connect with nature," said Denise Conroy-Galley,
Senior Vice President, Marketing & Research at Outdoor Channel,
and a member of the Pass It On - Outdoor Mentors Board of Directors.
"With Outdoor Channel's broad distribution and loyal viewers
who are active community leaders who regularly volunteer, we'll
be supporting Pass It On - Outdoor Mentors' mission by encouraging
our viewers to join us in giving back by mentoring children in ways
that connect our brand and viewers so powerfully - participating
in outdoor activities. Pass It On - Outdoor Mentors is a natural
fit for us and we will support them in a variety of ways."
"It's extremely gratifying to have a supportive partner like
Outdoor Channel that has the reach, powerful platforms of television
and Internet, and the same long term commitment to the outdoors
and youth participation as Pass It On," said Michael Christensen,
President and CEO of Pass It On-Outdoor Mentors. "Outdoor Channel's
base of viewers is geared to those exact activities we're focused
on and as active members in their communities, we are confident
that we will see significant participation from their viewers and
supporters. We thank the Outdoor Channel for joining us and helping
raise awareness for our mission. We are excited to have them alongside
us as we work to bring kids outside with mentors, enjoying fun activities
and events that will stay with them for a lifetime."
Outdoor Channel's exclusive partnership follows the recent endorsement
made by the National Forum on Children and Nature, which highlighted
the Pass It On - Outdoor Mentors program as one of 30 projects nationwide
that creatively reconnect kids with nature, benefiting their overall
health and appreciation for the great outdoors. For more information
in Pass It On - Outdoor Mentors, please visit http://www.outdoormentors.org.
About Outdoor Channel Holdings, Inc.
Outdoor
Channel Holdings, Inc. owns and operates Outdoor Channel, America's
leader in outdoor TV. The national network offers programming that
captures the excitement of hunting, fishing, shooting, off-road
motorsports, adventure and the Western lifestyle. Outdoor Channel
can be viewed on multiple platforms including high definition, video-on-demand,
as well as on a dynamic broadband website. For more information
about the company or Outdoor Channel, please visit www.outdoorchannel.com.
About Pass It On - Outdoor Mentors
Pass
It On - Outdoor Mentors is a Wichita, Kansas-based national organization
dedicated to providing children with mentors who will share with
them the experiences of traditional outdoor activities. The heart
of the group's mission is to give children opportunities to connect
with nature that they more than likely won't have without a mentor
showing them the way. Partnering with organizations with like-minded
preservation and youth participation efforts like Big Brothers Big
Sisters, Pheasants Forever, the National Shooting Sports Foundation,
Delta Waterfowl, the Rocky Mountain Elk Foundation and the National
Wild Turkey Federation, among others, volunteers with a passion
for the outdoors can give a child the chance to go fish, hunt, or
simply spend time in the fields with a caring adult.
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