November 6, 2017
Contact: Eric Dinger  


The SHIFT Awards recognize individuals, initiatives, or organizations that make innovative, impactful and replicable contributions to conservation through human-powered outdoor recreation.

JACKSON HOLE, WY The Center for Jackson Hole today announced Nebraska-based startup Powderhook as the recipient of the 2017 SHIFT Award in the "Technology" category.

To determine Award nominees, SHIFT researchers identified more than 300 individuals or initiatives from around North America (found here) that leveraged outdoor recreation for conservation gains. Further evaluations were then made of more than 130 initiatives in six categories: Non-Profit Leadership, Business Leadership, Public Land-Management Innovation, Technology, Youth Engagement and Adventure Athlete.

SHIFT’s evaluators then ranked each initiative or individual according to the criteria found here.

The Awards are part of SHIFT’s commitment to showcasing on-the-ground work that is successfully meeting challenges at the nexus of outdoor recreation and conservation in communities across the country.

Powderhook was chosen from a group of finalists including fellow tech startup Hipcamp, along with American Conservation Experience’s WildSNAP, and NIC’s YourPassNow.

According to founder, Eric Dinger, the award is important recognition for the innovative approach Powderhook has taken to growing outdoor participation. “If you’re a hunter, angler, or shooter, there is a really strong chance you had a mentor. Our Digital Mentoring program is one way we can grow the number of people offering mentorship, and thus the chances someone can easily find a mentor. Today’s new participants are dealing with completely different circumstances than did generations before them, from the prevalence of mobile technology to urbanization, lack of time, and access challenges. The success of Digital Mentoring is proof we can continue to pass along our heritage in new ways,” said Dinger.

Digital Mentoring was made possible through a partnership between Powderhook, Pass it On! Outdoor Mentors, and the Cabela's Outdoor Fund. For more information, or to become a Digital Mentor, search Powderhook in your App Store or Google Play.


Photo [Courtesy of Powderhook]

About Powderhook
Powderhook promises to help people get outdoors more often. The Powderhook app and website are a one-stop place to find local, current information and expertise simply not available anywhere else. Our mission is ‘Access for All,’ which means we’re bringing all the local updates, groups, trips, events, and spots we can into one simple-to-use resource. For more information, visit us at www.powderhook.com.

Delta Waterfowl Launches Hunting Mentor Recognition Program

In effort to bolster declining waterfowl hunter numbers, Delta Waterfowl is launching a Mentor Recognition Program. The new initiative will raise awareness about the critical need to recruit new hunters and reward people who share their love of waterfowl hunting with others.

"We're trying to incentivize existing waterfowl hunters to take someone new hunting," said Joel Brice, vice president of waterfowl and hunter recruitment programs for Delta Waterfowl. "It's very rewarding to introduce new people to waterfowl hunting. We want to recognize and celebrate mentors."

For more information, visit the Delta Waterfowl website.

2016 National Survey of Fishing, Hunting, and Wildlife-Associated Recreation

The US Fish & Wildlife Service has released the preliminary findings of their National Survey. If you are an angler, the news is pretty good. There was a 16% increase in the number of anglers 16 years of age and older from 2011 to 2016. But for hunters, the number is down by 16%, from 13.5 million hunters to 11.7 million.

Only 5% of the US population 16 and older went hunting in 2016. If we hope to see future generations participate in hunting like we do today, major efforts must be put forth to save the sport.

I don't want to think about the ramifications of hunting going away. But with only 5% of the population participating, anti-hunting forces continuing their campaigns it doesn't look good.

We have posted about the efforts of the Council to Advance Hunting & Shooting Sports and their National R3 Plan. I urge everyone to get involved. Mentoring can play a key role insuring the future of hunting for generations to come.

Peer-to-Peer Mentoring

There is a great article by Tom Keer that was first published in Ruffed Grouse Society magazine talking about peer-to-peer mentoring. (Click here for the RGS Facebook page).

Quoting from article,

Think about it. Our next generation
is highly social and digitally connected.
About 2.3 billion people use nearly 1,000
different social media platforms to share
information. YouTube alone has over a
billion users, with hundreds of millions
of hours of video consumed every day.
Theirs is an inter-connected version of
show-and-tell, meaning that our next
generation is probably more comfortable
learning from a peer than a mentor. While
my efforts as a teacher/mentor reach some
young adults, a greater number could be
reached through peers. The generation
gap is bridged, lessons are learned and
a new generation of young bird hunters
carries the torch onward.

You can read the whole article here. As we look at the work ahead of us to reverse the trend of declining numbers of hunters, this is another approach to getting more folks outdoors.